{"id":24,"date":"2026-04-30T10:00:00","date_gmt":"2026-04-30T08:00:00","guid":{"rendered":"https:\/\/eventmanagersclub.com\/?p=24"},"modified":"2026-04-30T10:00:00","modified_gmt":"2026-04-30T08:00:00","slug":"marketing-festival-no-paid-ads","status":"publish","type":"post","link":"https:\/\/eventmanagersclub.com\/?p=24","title":{"rendered":"How Marketing Festival sold out 8 years in a row without paid ads"},"content":{"rendered":"<p>Marketing Festival has been one of the most consistently sold-out conferences in Central Europe for the better part of a decade. They have never run a paid ad to fill it.<\/p><p>In this conversation, Honza Mikulka unpacks the things he wishes someone had told him before the first event \u2014 about scarcity, about trust, about the difference between filling a room and building one.<\/p>","protected":false},"excerpt":{"rendered":"<p>A conversation with Honza Mikulka about scarcity, trust, and the long game of building a conference people fly to.<\/p>\n","protected":false},"author":1,"featured_media":15,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/eventmanagersclub.com\/index.php?rest_route=\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eventmanagersclub.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventmanagersclub.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventmanagersclub.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eventmanagersclub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24"}],"version-history":[{"count":0,"href":"https:\/\/eventmanagersclub.com\/index.php?rest_route=\/wp\/v2\/posts\/24\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventmanagersclub.com\/index.php?rest_route=\/wp\/v2\/media\/15"}],"wp:attachment":[{"href":"https:\/\/eventmanagersclub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventmanagersclub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventmanagersclub.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}